Hi everyone! It’s the weekend and the 30 Days 30 Authors event is still going strong. Today’s featured author is LaShaunda Hoffman. LaShaunda is not only an author, but she’s the founder of SORMAG.com. She is also creator of the Facebook group, See Ya On The Net Promotion Training Group.
LaShaunda has offered various tips to not only authors, but business owners, who would like to enhance their brand. Personally, I have learned a lot from LaShaunda and I’m honored to have her be a part of this event.
Now, here’s LaShaunda! 🙂
LaShaunda C. Hoffman took her love for books and turned it into an award winning online magazine, Shades of Romance Magazine. Her mission in life is to introduce as many books as she can to readers. She’s happily married mother of three who believes in dreams and working hard to achieve them. In 2015 she published her first book, Building Online Relationships – One Reader At A Time. It is a part of her promotion strategy program – Virtual Tea With LaShaunda were she teaches writers/businesses how create a strategic promotion plan that keeps them consistent and building their customer base.
See Ya On The Net, her personal site – http://lashaundahoffman.com
Facebook -facebook.com/lashaunda.hoffman or Twitter – @lashaundaH – @sormag
Instagram – lashaundahoffman
Periscope – sormag
Click here to receive her weekly promotion newsletter – See Ya On Net – Tips on how to become a social butterfly.
1. Besides writing, what else do you like to do?
I’m a t.v. and movie buff so a fun day for me is being able to binge on a t.v. show or day of movies.
2. What inspired you to become an author?
I was an huge fan of Laura Ingalls Wilder as a child. I wanted to be able to leave a legacy of books behind like she did.
3. What was your first reaction when your debut novel was published?
I cried because it was a long time coming. I’ve wanted to be a published author since I was 16 years old when I wrote my first manuscript. The day had finally come.
Readers buy from writers they know and trust.
This means, dear author, you have to find ways for new readers to get to know you and to want to create a relationship with you. One Reader at a Time – Building Online Relationships is your one-stop online promotion guide.
Award-winning publisher of Shades of Romance Magazine, LaShaunda C. Hoffman, has consolidated over 14 years of expertise in online promotion into this how-to guide.
By reading, and applying what you learn in this book, you will promote like a pro and build trust with your readers so they become loyal buyers.
Every chapter includes an action plan you can implement immediately to learn:
What promotion is all about in this digital age.
A proven goal setting strategy for getting your book in the hands of the reader who is looking for it.
Step-by step actions you can take to get in front of new readers every day.
How you can begin creating relationships with new readers TODAY.
This book is perfect for you if you are:
A new writer who is ready to learn how to reach new readers.
A seasoned writer looking for some new tricks.
Struggling with your promotion and don’t have a clue where to start.
Ready to promote your products and services online.
Visit LaShaunda for more tips – http://lashaundahoffman.com
Excerpt from Copy of Building Online Relationships – One Reader At A Time:
Below is an excerpt of my book Building Online Relationships – One Reader At A Time. It’s all about learning how to build your readership with step-by-step plans on different things to do to get in front of readers.
Database/Email List – Mailing List
Creating a database/email list is the third most important thing you do as a writer. You probably started with your email services, saving the emails you received. This is a good way to start.
However, eventually you will have to create a spreadsheet or pay a database service to keep all your information. I suggest you do both. You always want to have all your readers’ information.
A few email management systems are free to use for the first five hundred contacts, but will charge a fee for one thousand or more. Do your research and find the one that fits your budget. Ask your writer friends which ones they use. Which one is user friendly?
To promote your email list, include a link or form to join your list on your website/blog. You want readers to opt-in instead of you adding them to the list. If you do add them, make sure they know you are adding them to your mailing list. You don’t want them to accuse you of spamming them. You want happy readers.
Your mailing list is your #3 promotion tool.
1. It can introduce you to new readers.
2. It can keep current readers informed.
3. You know who your readers are and how to reach them.
4. You own this list, which is very important.
A lot of writers rely on outside sites to gather their readers (Facebook, Twitter, Goodreads, etc.). These are all necessary sites when it comes to promotion. However, if that site were to shut down tomorrow, how would you get in touch with all your followers?
This is why it is important to have your own mailing list. You want to be able to get in touch with your followers at all times.
How you create your mailing list is up to you. Back in the day, I had mine on my Yahoo! email. When my mailing list grew larger, Yahoo! kicked me out of my account because it thought I was spamming.
So I started investigating email management systems. I decided on Constant Contact. However, there are many more out there like (icontact, aweber, Mailchimp, or Mad Mimi).
This is where your friend, the search engine, comes in handy. Do your research and find the system that fits into your budget. Don’t be intimidated by the various rates. Some offer free services until you build your list. Remember, you’re not going to start with a list that has one thousand members on it. You begin low and work your way up. Hopefully by the time you have reached ten thousand, you’re making the kind of money to pay for the ten thousand, you services you need.
HOW TO USE YOUR MAILING LIST FOR PROMOTION
I use my mailing list to introduce readers to writers by sending out eblasts and newsletters. You can do the same thing.
1. You can create and send out an eblast to introduce your new book.
2. You can create a monthly newsletter.
3. You can create eblasts for monthly sales.
4. You can host contests.
5. You can host workshops.
Win LaShaunda’s book, Building Online Relationships- One Reader At A Time, along with eBooks from all the participating authors in the 30 Days 30 Authors giveaway!
To enter, please click on the link below: